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What does NorthPoint do?

 

NorthPoint's software-based tools are designed to improve the rate of success of companies, projects, products, marketing programs, alliances and acquisitions.  Their research converts industry knowledge into management tools used by some of the world's premier companies. NorthPoint's methodology uses an analytical approach to examine a company and its strategy, business model, technology, products, management process, operations, alliances and markets.  The software-based tools identify the activities required for success at the outset of an initiative, compare the initiative against "Best-in-Class" performance and can also predict the value and staying power of a company and/or its products. 

NorthPoint helps management improve performance, investment return and the economic value of a company.  Today, no books or tools exist that provide the necessary guidance for success and value creation, and it is difficult to predict performance.  So NorthPoint developed software-based tools, databases and processes to help executives in a variety of ways:

 

The consulting firms are customers as we provide software-based tools that support their delivery to their  customers. These channel partners use our tools in their consulting practices and license our products to their accounts.  Our business model leverages the reach of consulting, research and IT services firms, allowing NorthPoint to focus on what we do best – research of  “Best -in-Class” management practices, the science of linking risk to value and development of software-based tools to identify and measure performance improvement.  

Normally it is our customers process that is our competition as we identify what is missing, how important it is and what to do and how to do it that puts them on the path to “Best-in Class” performance.
 

What differentiates you from other firms?


Three things:

1.NorthPoint's knowledge databases and unique software-based tools.  We created them; they are a proven approach; and they are the only tool we know of that uses deep analysis of more than 400 - 600 critical factors and measures against a benchmark born of accurate, historical data.  They provide the only comprehensive guidance in a market sector where literally no books have been written on how to succeed.

2.We provide a new set of metrics to thoroughly measure and manage risk, knowledge and value.  These metrics have been created out of both historic and current data. As far as we know, we are the first to quantify the success metrics of the soft sciences – marketing and management.

3.We provide a solution for managing the inter-relationships between management, marketing and technology, and between a company and the industry at large. Our research disclosed that much of the failure, especially in the growth stages, originates from misjudging or mismanaging these inter-relationships.
 

Does your competition use similar tools or technology?

 
We know of no one that has the capabilities of NorthPoint's tools or to the best of our knowledge comes close to the precision required  to be  predictive and prescriptive with accurate results and the simplicity of use and implementation. The ability to assess and measure the performance of an organization, an offering or a project and to perform these assessments in one day with analytics that are 90%+ accurate is unparalleled.

From our understanding, NorthPoint is the only firm that uses large knowledge databases that contain all the weighted, critical factors of "successful company" performance, from operating ratios and other comparables, to technology and operational metrics that solves this critical need of our customers.
 


Two things: The weighting of each of the 7,000 fundamental business activities and supporting steps, tasks and processes in the NorthPoint data bases enable the predictive capability (expected time, cost and delivery value based on current course and speed). The prescriptive (what must be changed, for what reason and how to do it) capability of the software is based on identifying the fundamental root cause (avoiding the metrics that are symptoms, lagging indicators or conflicting) of issues. Our metrics zero in on whether or not you are building or destroying long-term value. They address the factors that our research identifies as critical to success. We developed a way to quantify the value proposition offered to a customer and to measure an organization's delivery of value.

Second, many published operating ratios fall short for three reasons: they are averages of the larger, mostly public companies, which can be misleading, even irrelevant for earlier stage companies and projects; the ratios are not broken down by line of business, market segment/niche or company size; and, they do not provide year-to-year performance, which is extremely important when analyzing early stage and growth companies.
 

You refer to the "value proposition;" how do you define it?

 
Quantifying the value proposition means understanding your customer's business and providing solutions that will differentiate them from their competition, provide the critical knowledge points of the markets they serve and provide flexibility and efficiencies not previously experienced. The key is understanding the six ways to create value and the 22 different value propositions. Then identifying and measuring the critical business metrics (financial, process, operational, etc.), that is, pre- and post-implementation of your solution, and the key differences between your solution and the competitive solution.
 

What is the NorthPoint software?


NorthPoint provides software-based assessment & performance measurement tools that are driven by analytics to be predictive and prescriptive to enable customers to optimize and sustain peak performance. The first tool required 2.5 years to complete based on collaborative research with MIT, Vanderbilt, Stanford and the original assessment of 800+ enterprises. We now have 26 tools. The ongoing research enables NorthPoint to refresh the databases and to create new solutions that address technological advances such as Cloud Computing.        

Our products are built on a Windows platform and are knowledge-based. Use of the software allows us to establish a “Best-in-Class” benchmark against which to compare client companies.  We input product, project or company data into the software in order to analyze a company's technology, management and marketing which helps form the basis for business strategies and plans.

Since the initial research the software based tools have been used to assess the performance of over 500 organizations with most of these entities performing multiple measurements of their progress relative to their baseline assessment. In addition to identifying performance and risk issues, the software also provides an insight into business opportunities the organization could leverage to grow the business. We call these unmet and unidentified needs.
 

What do you examine?  What do you find out?


We help determine the chances a company, product or project has for success and staying power.  For example, if a large company wants to acquire a small company in order to enter a new market or new niche, we help discover whether it is worth it from a product/service and business synergy viewpoint.

In start-up companies, we help management develop their business and enhance their chances for a successful launch or evaluate the probability of successful first or second-round financing.  We also help to identify and establish the right alliance partners and there are numerous other areas we examine as well.
 

How do you perform such an evaluation?


We use our software-based tools and processes to facilitate stakeholder assessments and performance measurements. Most assessments require 2 days of key stakeholder time…one day for the assessment and a second day to report the results of the assessment and develop an action plan and is totally completed in 5-7 days.

The exception to this is where executive interviews are required to assess an offering or enterprise performance. In this instance, we interview the key company executives, we talk to their customers, we research the markets they serve, we review their collateral and what the industry says about them, etc.  For these types of engagements we use our software-based tools and a number of public and private databases, combined with our industry knowledge and experience.
 

How often do you update your products and which factors change the most?


We review our tools on a quarterly basis and, with the exception of changing the weightings periodically, we update on an annual basis.
 

How do you know the data going into the software is accurate?

 
Our process is very specific to our software-based tools and methodology.  The process uses statements, (never questions) with a specific weighting for each statement. Then the client stakeholders are facilitated through a consensus based scoring of each statement. The results of the assessment belong to the stakeholders as they scored their organizations own Knowledge, Experience and Performance. Ongoing, the process is used for performance measurement  (closed loop system  to identify internal and external changes that impact the business).

 

   

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